China Tourism Outlook 2024. We expect china’s outbound tourism to continue to regain lost ground in 2024, and that the recovery of outbound tourism outside of greater china will accelerate this year. That was also the message that emerged from itb china which recently concluded in.


China Tourism Outlook 2024

China’s outbound tourism market is recovering, with experts predicting a full recovery in 2024. China’s growing desire for more international trips over the next 12 months is laying a solid foundation for a strong recovery in 2024.

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